Bringing to life a contemporary liturgical translation of the entire book of Psalms
Identity Design
Brand Collateral
Website Design
The Anstey Psalter is to be a contemporary liturgical translation of the entire book of Psalms, for public worship and private devotion for Australian Anglicans, combining the latest scholarship with close attention to poetics and musicality. ansteypsalter.com
BRIEF
I was engaged by National Comprehensive Anglicanism Committee (NCAN) to develop a brand identity and website to support their mission and movement towards a contemporary Australian Anglican Church. The task was to convey the essence of the group's purpose: to promote an inclusive, generous and open-hearted Anglicanism, where differences of opinion are respected and welcomed. The brand needed to appeal to everyday Anglicans.
Layers and intersections of imagery and graphic elements echoed the theme of unity, which is at the heart of NCAN's mission. Each element that was designed as part of the committee's identity tied back to one of three key concepts: care, unity or inclusivity.
Approach
I was engaged by National Comprehensive Anglicanism Committee (NCAN) to develop a brand identity and website to support their mission and movement towards a contemporary Australian Anglican Church. The task was to convey the essence of the group's purpose: to promote an inclusive, generous and open-hearted Anglicanism, where differences of opinion are respected and welcomed. The brand needed to appeal to everyday Anglicans.
Layers and intersections of imagery and graphic elements echoed the theme of unity, which is at the heart of NCAN's mission. Each element that was designed as part of the committee's identity tied back to one of three key concepts: care, unity or inclusivity.
Matthew Anstey
Founder
"I was engaged by National Comprehensive Anglicanism Committee (NCAN) to develop a brand identity and website to support their mission and movement towards a contemporary Australian Anglican Church. The task was to convey the essence of the group's purpose: to promote an inclusive, generous and open-hearted Anglicanism, where differences of opinion are respected and welcomed. The brand needed to appeal to everyday Anglicans."
Outcome
I was engaged by National Comprehensive Anglicanism Committee (NCAN) to develop a brand identity and website to support their mission and movement towards a contemporary Australian Anglican Church. The task was to convey the essence of the group's purpose: to promote an inclusive, generous and open-hearted Anglicanism, where differences of opinion are respected and welcomed. The brand needed to appeal to everyday Anglicans.
Layers and intersections of imagery and graphic elements echoed the theme of unity, which is at the heart of NCAN's mission. Each element that was designed as part of the committee's identity tied back to one of three key concepts: care, unity or inclusivity.